Stop losing leads.
Start closing cases.
What we do
Everything your firm needs to capture and convert leads, automated.
Custom Claim Intake
Branded intake forms for personal injury, property insurance, or whatever you handle. Feeds directly into your portal.
AI-Drafted Claims
When a claim comes in, the system pre-writes the initial draft. Your team picks up where the AI left off instead of starting from zero.
Digital Receptionist
Handles inquiries, qualifies leads, and books consultations around the clock. Nothing slips through the cracks.
Meta Ads Management
Targeted campaigns on Facebook and Instagram that actually drive qualified leads to your intake forms.
Website Design & Build
If your site needs work or you don't have one yet, we build fast, modern websites designed to convert visitors into clients.
Social Media Automation
Content scheduling, post creation, and consistent publishing across platforms. We take it off your plate entirely.
IT & Tech Support
Ongoing support for your firm's tech stack. We handle troubleshooting, system maintenance, and tool setup so your team stays productive.
Premium Services
Cybersecurity & Compliance
Protect client data and meet regulatory requirements. We audit your systems, implement security protocols, and keep you compliant with industry standards like HIPAA, SOC 2, and state bar requirements.
Includes
- Security audits & penetration testing
- Data encryption & access controls
- Compliance reporting & documentation
- Incident response planning
How it works
From first click to ready-to-review claim. Automatically.
Step 1
See Your Content or Ad
Prospects discover your firm through targeted Meta ads or consistent social content.
Step 2
Fill Out the Intake Form
Custom-branded forms capture exactly the information you need for their claim type.
Step 3
Auto-Qualified & Drafted
The digital receptionist qualifies the lead and AI pre-writes the initial claim draft.
Step 4
Ready in Your Portal
Your team only touches it when it matters. No busywork, no starting from scratch.
Productivity multiplier
Make your best lawyers even better.
Your top performers are already winning cases. But they're also drowning in intake calls, admin tasks, and manual follow-ups that anyone (or anything) else should be handling. We remove every bottleneck so they can focus on what they do best: closing cases and growing revenue.
Reclaim 8-12 hours per week
Your best attorneys are spending hours on intake paperwork, lead qualification, and admin. We automate all of it so they spend 100% of their time on billable, case-winning work.
AI-assisted claim drafting
When a new case comes in, the system pre-writes the initial draft using the intake data. Your top performers pick up at the 80% mark instead of starting from scratch every time.
Higher case volume, same headcount
By removing the administrative overhead from your A-players, each attorney can handle 30-40% more cases without burning out or sacrificing quality.
Data-driven case selection
Our system tracks which case types, referral sources, and ad campaigns produce the highest-value outcomes. Your best lawyers get the best cases, every time.
Faster time-to-settlement
With AI-drafted documents and automated follow-ups, cases move from intake to resolution faster. Less time per case means more cases closed per quarter.
Win rate amplification
When your top performers are unburdened from busywork, they focus on strategy, client relationships, and courtroom preparation. The result is more wins and larger settlements.
The firms that dominate don't just hire great lawyers. They give them great systems.
Your A-players should be in depositions, not sorting through voicemail. Every hour of busywork you eliminate from a top performer's day is another hour of revenue-generating, case-winning work.
The real numbers
You are already paying for this. You are just paying more and getting less.
Service
Typical cost/mo
With Y12.AI
Full-time receptionist
$3,200/mo
Included
Meta ads agency retainer
$2,500/mo
Included
Website design & monthly hosting
$1,800/mo
Included
Social media manager (part-time)
$1,500/mo
Included
Claims intake software license
$600/mo
Included
IT support contract
$1,200/mo
Included
Monthly total
$10,800/mo
From $1,500/mo
One signed claim every two months pays for the entire system.
The average personal injury case settles between $15,000 and $75,000. Even on the low end, a single new case every 60 days more than covers your Y12.AI investment, your ad spend, and your overhead. Everything after that is pure profit.
$9,300+
Saved per month
Replace $10,800/mo in fragmented vendor costs with a single flat-rate system starting at $1,500/mo.
0
New hires needed
No recruiting, no training, no turnover. The system runs whether your office is open or not.
24/7
Lead capture
Every inquiry gets handled instantly. No more Monday morning voicemail backlogs.
Minimum $1,000/mo recommended for Meta Ads
We recommend a minimum ad spend of $1,000/month on Meta (Facebook & Instagram) to generate consistent, qualified leads. This isn't guesswork. It's based on real performance data from legal campaigns we've managed.
At $1,000/mo in spend, most firms see 30-60 qualified leads per month. Scale to $2,500+ and you're looking at 80-150. We manage every dollar, optimize weekly, and report on exactly what's converting.
We work with your in-house team
Already have a marketing coordinator or IT person? Good. We're not here to replace them. We plug into your existing team and amplify what they're already doing.
Whether it's collaborating with your in-house marketing on campaign strategy, or working alongside your IT department to integrate our systems with your existing tools, we adapt to your firm's workflow, not the other way around.
We work with firms of every size.
Whether you're a solo practitioner handling 20 cases or a multi-office firm managing thousands, the system scales to match. Same technology. Same results. Priced for where you are now.
Solo practitioners
Get the same lead-generation infrastructure as a 50-attorney firm without the overhead.
Small & mid-size firms
Scale your intake pipeline without scaling your payroll. We slot in alongside your existing team.
Large firms & networks
White-label intake, multi-location ad campaigns, and enterprise-grade reporting across offices.
Run your champions. Kill your losers.
Every firm has campaigns, processes, and tools that are silently draining budget. Most just don't have the data to see it. We instrument everything so you can see exactly what's working and what isn't.
Double down on what converts
We identify the ad sets, intake flows, and content that actually drive signed cases, then scale them.
Cut what drains budget
Underperforming campaigns, dead-end funnels, redundant tools. If it's not earning, it's gone.
The firms that wait, lose
Other firms are already bringing us on board. If yoursisn't, you're falling behind.
The firms we work with aren't experimenting. They're operationalizing. While you're still manually qualifying leads and playing phone tag, they have AI drafting claims and a digital receptionist booking consults around the clock.
Every month you wait is another month of lost leads, wasted ad spend, and staff time burned on work a machine should be doing. This isn't about keeping up. It's about not getting left behind.
About
Built by someone who knows the pain firsthand.
I'm Maxwell from Y12.AI. I spent two years at a law firm doing everything from automating their claims workflow to running their ad spend. I've seen how much time gets wasted on intake, how leads fall through when nobody's watching the phone, and how hard it is to keep up with content when there's real work to do.
That's why I built this. Not as a generic SaaS play, but as a real system that solves the exact problems I watched happen every single day.
- 2 years embedded in a real law firm
- Automated their entire claims intake process
- Managed their Meta ad campaigns end-to-end
- Built the portal their team uses daily
Maxwell
Founder, Y12.AI
"Most firms know they should be doing this stuff. They just don't have the time or the tech to make it happen. I handle both."
Get started
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